Topic: In The Morning

A Southwest Airlines pilot and "No Agenda" knight, Sir BNA, shared a recording of his pre-takeoff announcement in which he uses the show's catchphrase "In the morning." He has been incorporating the greeting into his PA announcements for two years, hoping to identify fellow listeners among the passengers and crew.

Air traffic controllers, specifically at Phoenix Approach, have been documented using the phrase "In the morning" during official radio transmissions with pilots. The greeting, popularized by the podcast, has become an inside joke within the aviation community. Pilots from Southwest, FedEx, and American Airlines have reportedly adopted the phrase when switching frequencies.

The Lincoln Project, a group of anti-Trump Republicans, released an ad titled "Mourning in America" criticizing the administration's pandemic response. President Trump responded on Twitter by attacking George Conway, calling him a "deranged loser" and "moonface." The hosts discuss the bizarre dynamic between George and his wife, White House counselor Kellyanne Conway, questioning if the public feud is a form of "controlled opposition."

A humorous attempt is made to "program" listeners who fall asleep during the podcast. The goal is to condition their subconscious so that whenever they hear the phrase "In the morning," they feel compelled to shout the show's website address.

A report on an explosion at UC Berkeley features a news anchor stumbling over the phrase "in the morning," which the hosts adopt as a show catchphrase. They jokingly speculate whether the explosion was a message from the KGB to the CIA. This segment blends local news oddities with the show's internal culture and greeting rituals.

The hosts discuss producing No Agenda branded reusable grocery bags. They brainstorm which show memes and jingles to include on the bags, such as "Shut up slave," "Living the mac and cheese life," and the number "33." The goal is to create a "weird" conversation piece for listeners to use in public.

John Dvorak critiques the current state of "Good Morning America," noting it has replaced news with pure entertainment promotion for Disney-owned properties. The segment highlights promotional coverage for "Men in Black 3" and "The Great Gatsby." The hosts argue this creates a "circle of bullcrap" designed to distract the public.

During the Screen Actors Guild (SAG) Awards, a presenter mentioned a "special In The Morning tribute" while introducing Meryl Streep. The hosts believe a show insider slipped the podcast's catchphrase onto the teleprompter as an "Easter egg" for the audience.

Sir Jeff Smith is recognized for his long-term contribution of jingles and music to the show, including a new acoustic version of the theme song. High-quality MP3s of the show's anthems are now available on a dedicated page. The hosts recall how Smith began creating music for the program within the first 30 episodes.

While at a Dean & DeLuca cafe in Manhattan, John C. Dvorak was approached by a young female fan who greeted him with the show's catchphrase, "In the morning." Dvorak describes his surprise at being recognized in public and notes that he distributed a No Agenda show card to the listener.

The hosts acknowledge significant financial support from the "No Agenda" community, including the founding of the 11-11 Club by Baron Von Pelzmakers. They also promote "Ham in the Morning," a resource for listeners interested in obtaining FCC technician licenses for amateur radio operation.

Listener Mike Snyder proposes a "No Agenda Amateur Radio Initiative" to promote the show within the ham radio community. The proposal includes using "In The Morning" (ITM) as a Morse code sign-off and utilizing APRS status messages for show links. The hosts discuss the evolution of amateur radio technology and the removal of Morse code requirements for certain licenses.

A custom tea blend titled "Hit-Em-In-The-Mouth Tea" was removed from the Adagio Tea website due to controversial label art featuring sheriffs in combat gear. Additionally, the hosts discuss a new listener-created website, noagendasurvey.com, designed to deconstruct audience demographics. While hesitant about surveys, they acknowledge the project as a self-selecting amusement for the community.

Citing author Melanie Phillips, the hosts argue for the importance of "preaching to the choir" to reaffirm the beliefs of like-minded individuals. They discuss the show's 95% male demographic and encourage listeners to introduce their spouses to the program to increase the audience base and support.

Adam Curry plays clips of radio host Mark Levin and Venezuelan President Hugo Chavez, jokingly suggesting they are adopting "No Agenda" style catchphrases. The hosts also mention the technical infrastructure of the show, including searchable show notes and structured data formats like OPML.

Adam Curry and John C. Dvorak conclude the episode by discussing their evening plans to watch the finales of Lost and Celebrity Apprentice. They remind listeners to support the show at dvorak.org/na and play the full version of "In The Morning" by Sir Jeff Smith.

A brief clip from a soap opera is played where a character uses the phrase "in the morning," which the hosts find amusing as it mirrors their own show's catchphrase.

Adam Curry discusses the development of official No Agenda rings for the show's knights. The rings are intended to be used for imprinting logos into sealing wax. Potential Latin mottos for the rings include "In Mane" (In the Morning) and phrases related to the show's "hit people in the mouth" branding.

Hendrik Smit is credited as a PR associate for promoting the show at a Dutch symposium on conspiracy theories. Additionally, Maynard from ABC Radio in Australia is highlighted for subconsciously using the "In the Morning" catchphrase during a live broadcast. The hosts discuss the growth of the show's memes and the importance of listener-driven promotion.