22:35 And so he draws an analogy and you know I still have not seen Fight Club because I thought it was like a dumb fight movie. Oh, it's a great film. Yeah, I know. So I gotta get this on Netflix. So apparently there's a piece in Fight Club There's a dialogue. Hey, do you know why they put oxygen masks on airplanes? And of course well because you can breathe no oxygen gets you high in a catastrophic emergency You're a high on oxygen. So you're nice and calm as you ride it all the way down. So He's drawing the professor Tom draws the analogy to to salt or sodium And he says, look, this has been known to cause hypertension. Perhaps less salt will make people more calm, more docile, more with the program. Just watch him, Joy Behar. And I think that, you know, that's not bad. It's not a bad theory, actually. I kind of like it. But when you start Googling around, it's amazing. You know, CNN, of course, is all over the salt.
23:38 they had what is it 25 surprisingly salty processed foods It's just like it's like you know what pretty soon blowjobs will be outlawed because they're too salty It's just nuts anyway, so the whole thing is and there's something called the food modernization Act that seems to be floating around that has something to do with this and I think it has directly linked to the codex the whole thing is a The fact that the mainstream media is not questioning any of this, I mean... No, they're on board. They're totally on board, but I don't think half of them realize how idiotic it is. And I think the irony that I was going to point out earlier was the fact that the big giant food, you know, the McDonald's and all these giant Uber corporations that rely on salt and fat to get people to keep eating their food because it has a slightly addictive nature.
24:35 are the ones that are going to suffer the most. So there's actually some sort of a humorous aspect to this in that regard. Well, there's a couple. First of all, salt is an essential, what is it actually? Is it a mineral, salt? Yeah, it's a mineral. You need to have it, especially for your electrolytic balance in your body. We have a lot of electricity that we need to operate ourselves. I mean, you know, that fires nerves and makes the heart pump. Yeah, you need that salt in there, otherwise you know it shorts out. Yeah, and so salt is completely essential, but throughout the years salt has been used in a variety of interesting ways. First of all, we're probably using a lot less salt than we used to because we have refrigeration now, we don't need to
25:22 you know, to bury everything in salt to keep it from spoiling. But the Roman soldiers, foot soldiers, were actually paid in salt. In fact, that's where the word salary comes from, from sal as in salt, the Latin sal. And salt has been used as money in history. Maybe they want to grab all the money now before we actually need it, before we revert to using salt as cash. You know, what's kind of amusing is that this whole salt thing comes right on the heels of a, and if you, anyone who's gone to any of the gourmet food expos for the trade, it comes right on the heels of a huge salt fad. And you can find it in a lot of specialty grocery stores. There will be a myriad of wacky salts
26:13 This was largely triggered by people, chefs like Thomas Keller at the French Laundry who will serve little plates full of different kinds of screwball salts from Hawaii and lava salts and sea salts and pink salts that are in giant crystals. And this was like a big deal and in fact, the local store down in the San Francisco Bay Area, gourmet kind of high-end grocery store, Andronico's, they have a huge salt selection So salt became like a kind of a amongst foodies a big deal, you know So I want I'd like to have the Malaysian green I've been cooking a lot recently Mickey's also on this diet where she has no specific stuff and I'm really getting into it and the first thing I notice is hey, you need damn salt on everything if you don't put some salt and I use sea salt and
27:06 from Formentera actually in Spain where a lot of good sea salt comes from and you need it. You can't cook without it. Everything tastes like crap if you don't use salt. He uses salt and pepper. If you watch any of the gourmet cooking shows, the guys, you watch Jack Papan, who's like in, I think he's 80-something now, in great health, you know, he's been around forever, and he, he cooks, he says a little pepper, he puts, he puts like a shitload of pepper, and then he takes like a handful of salt and dumps it in. Yeah. You know, little salties always cause a little salt. It's quite a bit actually. It's a lot more than I use. So the bottom line is, of course, you know, the salt that is in processed prepackaged foods are needed because otherwise people would figure out it's not actually food that they're eating. It's cardboard.
27:53 That is salted to make it taste like some kind of food. Yeah, there's too much salt But that's fine, but you know educate people don't tell them what to do shut up slave Educate people out there. I'm gonna tell you a couple salt tips. Okay, John's the borax salt tip of the day They're really great salt in the world that just for some reason is got it just has everything going for it are these hand uh... these things are carpool by by individuals uh... and very salt marshes and it's it's french and but they do make it here in there it's called florida cell f l e u r d e s e l and this is it's a in outstanding saw special salad or something that maintains its crunchiness and it's just a fantastic thing there's also something that that they try to sell the american public called grace salt
28:47 which is a salt that the French really rarely cook with. And it's, don't get it, it's junk. and the other one is there is a bunch of smoked salts now and if you have this strong, the American ones are overly smoked but there is a Florida cell that is smoked called Fumacell which is actually the only, pretty much the only salt I'm using currently that is absolutely fantastic. It's got a very light smoke taste but you can't really identify it as smoky. Very good stuff. And where do I pick this up? At Costco? I don't know. I don't know where to get this stuff. Alright, let's move off of code. I want to play a clip that is a double whammy. It's a media... it's actually a triple header. It's a media assassination. It's a big boo-boo. And it shows you why our national treasure, NPR, is full of crap. This is an awesome clip from KCRW. Where's KCRW? Is that in San Francisco? It's in California, right?
