Topic: Clicks

25 chapters across the catalog

Brood X
Episode 1331 26:15 - 27:58

1331: Brood X

BBC Click Host Emotional Reaction to Vaccination

A host on the BBC program Click shared a personal anecdote about receiving a text invitation for a COVID-19 vaccination. The host described having a "big cry" of joy after booking the appointment. This emotional display is characterized as a performative media effort to promote the global vaccination agenda.

Cluster Five
Episode 1319 16:44 - 19:43

1319: Cluster Five

Amsterdam Red Light District Relocation, Dutch Lockdown Terminology

Amsterdam officials plan to move the traditional Red Light District to a new "erotica center" outside the city center. The Dutch government has also introduced English terms like "click and collect" for curbside pickup and "fun shopper" to describe non-essential browsing, which authorities seek to prohibit.

Birth Strike
Episode 1118 55:19 - 58:39

1118: Birth Strike

Declining Impact and Engagement on Twitter

Personal anecdotes suggest that the marketing impact of Twitter has plummeted, with a follower base of 100,000 generating fewer link clicks than a base of 10,000 did years ago. This decline is attributed to platform "deadness," potential shadow banning, and user laziness regarding clicking external links. The platform is described as being in a state of decay where the interface discourages users from leaving the app.

Climate Grief
Episode 1098 2:05:54 - 2:07:27

1098: Climate Grief

Internet Advertising Fraud, Fake Metrics

A New York Magazine article titled "How Much of the Internet Is Fake?" is discussed, highlighting the prevalence of bot traffic and click fraud. The report suggests that a significant portion of digital advertising metrics, businesses, and content are fraudulent. This reinforces the show's decision to avoid traditional ad-based monetization.

Hundos
Episode 1035 1:58:03 - 2:03:55

1035: Hundos

Ad Conversion Windows, Pay-Per-Click Fraud

The mechanics of digital advertising "conversion windows" are examined, noting that Google AdWords can track a purchase for up to 90 days after a click. A theory is proposed that companies serve ads for products already purchased to artificially inflate "conversion" statistics and claim credit for sales. This practice is described as a potential form of revenue-ramping for advertising platforms.

Tactical Frustration
Episode 1007 2:16:48 - 2:25:07

1007: Tactical Frustration

Newsweek Ad Fraud and Online Traffic Arbitrage

Newsweek and International Business Times are under investigation for fraudulent traffic practices used to secure government advertising contracts. The scheme involved "arbitrage," where publishers buy cheap traffic from click farms in the Philippines or India and resell it to advertisers at a higher rate. The hosts argue that the current digital advertising model is fundamentally broken and prone to systemic fraud.

Hard Forking
Episode 951 2:37:35 - 2:43:41

951: Hard Forking

Procter & Gamble, Digital Advertising Fraud, Ad Bots

Procter & Gamble (P&G) cut $100 million from its digital advertising budget after discovering that the spending was ineffective due to bot traffic and fraudulent "click farms." CFO John Moeller stated that the reduction had no negative impact on business growth, suggesting that a significant portion of digital ad inventory on platforms like Facebook and Google is served to non-human users. This revelation challenges the valuation of the digital advertising ecosystem.

Roundly Debunked
Episode 932 2:07:13 - 2:08:51

932: Roundly Debunked

Facebook Fake Accounts, FBI Investigation, and Advertiser Metrics

Facebook has reportedly asked the FBI to investigate millions of fake accounts that were purged in April, which caused a 38% drop in "likes" for some pages. Advertisers are increasingly concerned about the validity of Facebook's metrics. The hosts note the close relationship between Facebook and the FBI, including Robert Mueller's former office space in a Facebook building.

Kim Jong Yum Yum
Episode 918 1:57:21 - 1:59:43

918: Kim Jong Yum Yum

China's Economic Instability and Market Manipulation

The hosts discuss the fragility of the Chinese economy, claiming that the stock market is propped up by "click farms" of people acting as manual algorithms. They describe the high volatility of Chinese stocks listed on the NASDAQ and warn of the risks associated with the manipulated Chinese market.

Eat Lipstick
Episode 903 1:51:52 - 1:57:38

903: Eat Lipstick

Alexa Data, Mainstream Media Traffic Fraud, Chinese Bots

An investigation into Alexa.com rankings reveals that up to 58% of traffic for The New York Times, The Guardian, and The Washington Post originated from China in December. The hosts discuss the "arbitrage" model of buying fake bot traffic to inflate ad rates. They argue that since The New York Times is banned in China, the traffic is clearly fraudulent, exposing a massive scandal in digital advertising.

Throw a Rock
Episode 893 2:33:09 - 2:41:11

893: Throw a Rock

Pornhub 2016 Year in Review, Search Trends

Pornhub's 2016 annual report reveals that the United States, United Kingdom, and Canada are the top consumers of adult content. The most searched term globally is "Lesbian," followed by family-themed categories like "Stepmom" and "Stepsister." Data on "time spent per visit" suggests significant click farm activity in the Philippines and South Africa, where users stay on the site longer to trigger advertising revenue.

Warehouse of Souls
Episode 802 2:48:34 - 2:52:52

802: Warehouse of Souls

Ad Fraud, Click Farms and Rackets

A significant portion of online advertising traffic is attributed to "click farms" in countries like the Philippines and India, rather than real consumers. A debate at an advertising conference reveals the frustration of publishers who see their revenue evaporating due to mobile ad blockers. One executive admits that the current advertising model is a "racket" that they are desperate to protect from disruption.

White Male Clerks
Episode 801 2:20:31 - 2:24:15

801: White Male Clerks

Melissa Click Apology and Journalism Standards

Former University of Missouri professor Melissa Click appeared on CBS This Morning to address the viral video where she called for "some muscle" to remove a student journalist. Click claimed she was protecting protesters and was confused because the journalist did not have a "professional-sized" camera. Her explanation is widely mocked as a failure to understand modern journalism and the First Amendment, especially coming from a faculty member in a journalism department.

All Juice & No Seeds
Episode 773 1:18:44 - 1:24:17

773: All Juice & No Seeds

University of Missouri, Melissa Click and Muscle for Media

The events at the University of Missouri (Mizzou) are deconstructed, specifically the video of communications professor Melissa Click calling for "muscle" to remove a student journalist from a public protest area. The hosts highlight the irony of a media professor suppressing the press and discuss the university police department's request for students to report "hateful or hurtful speech."

Gap Focused Thinking
Episode 656 1:26:22 - 1:31:30

656: Gap Focused Thinking

Listener Feedback, Tongue Clicking and Final Donor Credits

Producer Brian Hall provided feedback regarding "tongue clicking" noises on the program, which he finds distracting. Other donors, including Sir Don Cool and Tim Nonomous, are thanked for their support. The segment concludes the primary donation honors for episode 656, emphasizing the importance of the value-for-value model in financing the show's independent analysis.

Uptalking Dudes
Episode 572 2:20:10 - 2:24:42

572: Uptalking Dudes

FBI Cyber Most Wanted, Identity Theft, Pop-up Scams

The FBI has expanded its "Cyber Most Wanted" list to include ten fugitives. The crimes listed range from sophisticated identity theft to relatively minor offenses like selling "Lover Spy" software and running pop-up advertisement scams. The hosts question the use of federal resources to pursue individuals involved in $89 software sales or phone-bill redirection.