Topic: Click Through Rate

Personal anecdotes suggest that the marketing impact of Twitter has plummeted, with a follower base of 100,000 generating fewer link clicks than a base of 10,000 did years ago. This decline is attributed to platform "deadness," potential shadow banning, and user laziness regarding clicking external links. The platform is described as being in a state of decay where the interface discourages users from leaving the app.

Web publishers report a disconnect between increasing traffic and decreasing AdSense revenue, suggesting that users have developed "banner blindness." The human brain appears to parse out advertising frames, focusing only on the central content, a phenomenon compared to an aircraft's "T-scan" instrument focus. This fatigue has made traditional display ads less effective over time.

Comscore released data showing a decline in Google's click-through rates, leading to a $15 billion loss in Google's market capitalization. The CEO of Comscore eventually issued a clarification to explain the data's nuances. The discussion suggests that while click-through rates may be down, the overall effectiveness and revenue generation of the AdWords system remain robust.