
1663: Climate Change Special
EcoAmerica and Climate Change Rebranding
The marketing firm EcoAmerica is reported to be advising environmentalists to rebrand "global warming" and "cap-and-trade" to avoid negative public perceptions. Suggested new terms include "deteriorating atmosphere" and "pollution reduction refund." The hosts analyze this as a sophisticated PR effort to make environmental taxes and regulations more palatable to the general public.
















