Topic: Ecoamerica

The marketing firm EcoAmerica is reported to be advising environmentalists to rebrand "global warming" and "cap-and-trade" to avoid negative public perceptions. Suggested new terms include "deteriorating atmosphere" and "pollution reduction refund." The hosts analyze this as a sophisticated PR effort to make environmental taxes and regulations more palatable to the general public.

A New York Times article by John Broder reveals that the environmental marketing firm EcoAmerica is advising activists to rebrand "global warming" to avoid negative connotations. Suggested new terms include "deteriorating atmosphere" and "pollution reduction refund" instead of "cap and trade." The hosts analyze this as a sophisticated public relations effort to manipulate public perception through language.