Topic: Branded Podcasts

17 chapters across the catalog

Flagger
Episode 1596 3:01:41 - 3:07:28

1596: Flagger

Outro, End of Show Mixes and Episode 1596 Sign-off

The show concludes with a series of musical mixes, including a "Melon Mix" for Kevin McLaughlin and a "Bedbug Mix" by Jesse Coy Nelson. The hosts promote the "Random Thoughts" podcast and reiterate their "value for value" funding model. Final remarks touch on the FEMA alert test and the upcoming Sunday show before the traditional "Adios Mofos" sign-off.

Truth Decay
Episode 1486 1:31:48 - 1:36:20

1486: Truth Decay

Podcast Brand Safety and GARM Advertising Restrictions

The Global Alliance for Responsible Media (GARM) is implementing "brand safety" tools that categorize podcasts based on risk factors like "misinformation" and "terrorism." The hosts argue this corporate framework justifies their "Value for Value" model, which avoids reliance on wary advertisers.

Re-wilding
Episode 1394 1:32:17 - 1:35:53

1394: Re-wilding

Host Veto Power, Old Fart Imagery Ban

A discussion on show artwork leads to a formal "veto" regarding imagery that portrays the hosts as "two old guys shaking canes." While acknowledging their age and experience, they argue that "old fart" branding is detrimental to the show's marketing and appeal. The veto system ensures that all major decisions, including cover art, must be unanimous.

Mark of the Mask
Episode 1316 1:41:19 - 1:44:46

1316: Mark of the Mask

Episode 1315 Art, Feminine Hygiene Spoof

The artwork for episode 1315, titled "The Food and Drunk Administration," was created by Dutch artist Lotalien. The design spoofs feminine hygiene packaging, featuring "33 masks" and "flyaways" branding. The hosts praise the detailed execution of the package design, noting that repurposed commercial branding is a consistent favorite for show art.

Standard Man
Episode 1276 1:17:30 - 1:20:47

1276: Standard Man

No Agenda Art Submission Guidelines

John C. Dvorak and Adam Curry established new guidelines for show artwork, explicitly banning the use of host faces or images of Joe Rogan. The hosts emphasize that the art should serve as a promotional tool for the No Agenda brand rather than a tribute to other personalities. Artists are encouraged to avoid "sloppy" compositions and repetitive backgrounds to maintain a professional aesthetic for the value-for-value system.

John's Story Time
Episode 1201 46:15 - 49:24

1201: John's Story Time

No Agenda Show Evolution and Listener Feedback

A host's wife provides feedback after listening to 15 hours of the show, noting that it has become "snappier" but more filled with "inside baseball" jargon. The hosts discuss how their unique language and "comedic stylings" initially confuse new listeners but eventually create a strong hook once the "penny drops."

Tacorista
Episode 1166 2:21:43 - 2:27:02

1166: Tacorista

Branded Podcast Trend, Gimlet Media Corporate Content

The New York Times reported on the rise of "branded podcasts," where companies like McDonald's and New Balance hire networks like Gimlet Media to produce full-length shows about their products. Critics view this as a "death knell" for independent podcasting, as networks resort to making native advertisements to meet payroll. The hosts mocked the concept by improvising a "Shellcast" interview with a generic taco shell manufacturer.

Work To Rules
Episode 1124 1:12:44 - 1:14:11

1124: Work To Rules

Value for Value Network and Social Media Presence

The hosts discuss how listeners use their No Agenda titles on professional platforms like LinkedIn and Twitter. This practice serves as a signal of participation in the Value for Value network. The show has maintained this listener-supported model for over 11 years and 1,100 episodes.

Paris Pullout
Episode 936 2:51:26 - 2:55:48

936: Paris Pullout

Apple HomePod Announcement, Machine Learning Buzzwords, Podcast App Changes

Apple's announcement of the "HomePod" speaker is criticized for its branding and lack of innovation. The hosts also discuss the industry's obsession with the term "machine learning" and express concern over potential changes to Apple's podcasting app and feed formats.

Non-Disabled
Episode 812 2:05:08 - 2:09:34

812: Non-Disabled

Adam Carolla and the "Brand Safe" Podcast Model

Comedian Adam Carolla announced he will produce "clean" shows twice a week to attract high-end advertisers like Cadillac. The hosts discuss this as a move toward "brand safety," which they argue inevitably leads to self-censorship of controversial topics. They contrast this with the No Agenda "Value-for-Value" model which avoids advertiser influence.

Nuclear Tipped
Episode 599 53:09 - 56:05

599: Nuclear Tipped

No Agenda Art Generator and Branding Guidelines

The hosts review recent submissions to the No Agenda Art Generator, criticizing a piece that used incorrect monikers for the presenters. They emphasize the importance of adhering to the show's established branding and style guide, specifically regarding the names "Crackpot" and "Buzzkill." Listeners are encouraged to submit higher-quality artwork for the upcoming 600th episode.

Velveeta Shortage!
Episode 588 36:19 - 40:19

588: Velveeta Shortage!

No Agenda Art Generator Guidelines and Visual Branding

The hosts provide feedback to the "producers" (listeners) who submit artwork to the No Agenda Art Generator. They emphasize the need for high-contrast, readable typography and the omission of specific episode numbers to ensure the art's longevity. They also explain the transition away from using host photos in favor of conceptual art that better represents the show's themes.

Pre-Dead
Episode 513

513: Pre-Dead

No Agenda Slogan Selection, Dame Lizzie

The program opens with a review of new potential slogans provided by Dame Lizzie. The selected slogan, "No Agenda like a kick to the crotch," is finalized after reviewing three different takes. Brief banter regarding the show's opening tightness and upcoming topics follows.

Felonious Bears
Episode 432 6:35 - 8:58

432: Felonious Bears

Podcast Branding, Sir Jeff Smith Jingles

The hosts credit Sir Jeff Smith for his high-quality production work on the show's jingles and branding. They describe how catchy audio branding can lead to mental loops where the brain repeats jingles during periods of exhaustion. The segment emphasizes the effectiveness of professional audio production in making a brand or product memorable to an audience.

Chaff Hat
Episode 422 2:06:38 - 2:11:53

422: Chaff Hat

Show Question Submission, Podcast Awards, Best Podcast in the Universe

The hosts provide instructions for listeners to submit questions for the upcoming special episode. They also mention Todd Cochran's plan to create a specific category for "Best Podcast in the Universe" at the Podcast Awards, noting they already own the corresponding URL.

Free Ponies for Everyone!
Episode 372 16:17 - 20:20

372: Free Ponies for Everyone!

No Agenda Value-for-Value Model and Open Source Branding

Adam Curry and John C. Dvorak discuss the show's financial status, noting that donations are currently down. They encourage listeners to contribute based on the entertainment value they receive, comparing the cost to a movie ticket. The hosts emphasize that the show is "open source," allowing listeners to use their catchphrases and content without fear of trademark litigation.