
1371: Bald Nancy
Laura Dodsworth, Behavioral Insights Team, Choice Architecture
Author Laura Dodsworth describes the "Nudge Unit," formally known as the Behavioral Insights Team, which originated under the David Cameron administration. The segment details how behavioral science is used to "nudge" citizens toward specific choices, such as paying taxes on time or reducing carbon emissions. Dodsworth warns that these psychological tools, refined during the pandemic, are now being pivoted toward climate change goals.






