10 chapters across the catalog
Earth Hour 2025 Global Participation and Climate Fatigue
Landmarks including the Santa Monica Pier Ferris Wheel, the Empire State Building, and the Christ the Redeemer statue went dark for one hour to mark Earth Hour 2025. Observers note a perceived decline in local media coverage and public enthusiasm for climate change initiatives in the United States compared to Europe.
Millions of people and major landmarks like the Eiffel Tower participated in Earth Hour 2024 by turning off non-essential lights for one hour. The World Wildlife Fund organizes the event annually on the last Saturday of March to symbolize a commitment to tackling the "climate emergency."
Earth Hour, Climate Change and Marketing Failures
The annual "Earth Hour" event is criticized as a missed marketing opportunity. The hosts argue that organizers failed to effectively link the stay-at-home lockdowns and the resulting reduction in pollution to their environmental message. They describe the promotion as a "total fail" that relied on outdated tactics like turning off building lights.
Cities around the world participated in "Earth Hour" by turning off lights at major landmarks like the Eiffel Tower to raise climate change awareness. The hosts mock the event as a celebration of "inevitable rolling blackouts" caused by a transition to wind and solar energy.
Cities around the world, including Paris and Hong Kong, observed "Earth Hour" by turning off lights for sixty minutes. The event received minimal coverage in the U.S. due to the news cycle being "clogged" by the March for Our Lives protests. The movement is dismissed as a "grassroots movement for the environment" that has little practical impact.
Earth Hour, Climate Change Education for Children
The children's cartoon "Pocoyo" featured a segment promoting Earth Hour 2015, teaching preschoolers about rising temperatures and melting glaciers. Earth Hour encourages people to turn off their lights for one hour to raise awareness for climate change. However, observations in cities like San Francisco and New York showed that very few people participated, with only decorative building lights being extinguished.
SF Food Wars, Earth Hour and the Power of Words
A series of "dud" news trends are revisited, including the San Francisco "Food Wars" and the "Earth Hour" initiative. The hosts emphasize that "words matter," criticizing the linguistic shift from "carbon dioxide" to "poison gas" in climate change discourse. They also note the repetitive use of phrases like "fact of the matter" and "look/listen" in political rhetoric.
Burson-Marsteller, Evidence-Based Communications
The global PR firm Burson-Marsteller is highlighted for its "Evidence-Based Communications" strategy, which involves using empirical research and paid studies to shape client messages. The firm was responsible for the "Earth Hour" campaign in India, utilizing Bollywood star Abhishek Bachchan and pro bono media partnerships to manipulate public opinion. The strategy is described as a sophisticated method for manufacturing "hard facts" to support corporate and political agendas.
Earth Hour 2010, Global Climate Change Activism
The hosts discuss Earth Hour, a global event on March 27 where participants turn off lights for one hour to signal support for climate change action. They mock the effectiveness of the event, noting that major landmarks and cities like Los Angeles showed no visible change in light levels. The segment questions the PR entities behind the movement and its actual impact on energy consumption.
Demi Moore and other celebrities used Twitter to promote "Earth Hour," a global event where participants shut off lights for one hour to raise climate awareness. The hosts describe the event as a "feeble attempt" at activism and note that they missed the actual hour due to lack of interest and poor coordination.
