2 chapters across the catalog
Bollywood Cinema, Bol Bachchan Premiere, and Mumbai Media
A report from South Asian news highlights the premiere of the Bollywood film "Bol Bachchan" in Mumbai. The film, directed by Rohit Shetty and starring Ajay Devgn and Abhishek Bachchan, is promoted as a major romantic comedy. The hosts mock the celebrity-obsessed nature of the coverage, comparing it to Western entertainment news while attempting to engage their Indian audience.
Burson-Marsteller, Evidence-Based Communications
The global PR firm Burson-Marsteller is highlighted for its "Evidence-Based Communications" strategy, which involves using empirical research and paid studies to shape client messages. The firm was responsible for the "Earth Hour" campaign in India, utilizing Bollywood star Abhishek Bachchan and pro bono media partnerships to manipulate public opinion. The strategy is described as a sophisticated method for manufacturing "hard facts" to support corporate and political agendas.
