Topic: Co2 Reduction

1 chapters across the catalog

Orange Tongue
Episode 1229 2:19:53 - 2:22:22

1229: Orange Tongue

Earth Hour, Climate Change and Marketing Failures

The annual "Earth Hour" event is criticized as a missed marketing opportunity. The hosts argue that organizers failed to effectively link the stay-at-home lockdowns and the resulting reduction in pollution to their environmental message. They describe the promotion as a "total fail" that relied on outdated tactics like turning off building lights.