Topic: Think New Ideas

A detailed history of digital advertising reveals the extreme sensitivities of major brands regarding their online presence. Anecdotes include Budweiser's strict requirements for MTV Spring Break and AT&T's concerns over logo color accuracy on early monitors. The narrative illustrates how "controlled controversy" is acceptable to advertisers, while unknown risks lead to immediate demands to "close the website down."

John Dvorak points out a significant error on his Wikipedia page regarding the number of employees at his former company, Think New Ideas. The conversation shifts to Barbara Walters, who reportedly feels that the current state of "The View" is ruining her legacy. The hosts argue that the Constitution is a "living document" only when it suits political agendas, such as updating it for social media.

The aftermath of taking the company Think New Ideas public involved a celebratory outing with traders who profited from the market activity. The experience is described as "icky," featuring intoxicated traders in private rooms asking for loans despite the successful financial event.

A host recounts a personal experience from the pre-dot-com era when their company, Think New Ideas, was courted by Lehman Brothers for an IPO. The story describes the bureaucratic and risk-averse nature of the investment bank. Ultimately, the company chose a different firm for their $12 million raise, avoiding a deal with Lehman.