6 chapters across the catalog
Producer Communication Protocols, Email Subject Line Reminders
The hosts reiterate the importance of proper email communication protocols for show producers. Due to a massive increase in volume, they request that subject lines be descriptive and specifically include the word "donation" when applicable. They emphasize that while they value all input, efficient filtering is necessary to manage the influx of information.
The hosts wrap up the episode by asking producers to keep sending in expertise but to keep emails brief for the sake of time. They mention a researcher who is being swamped with videos of empty hospitals and ask for coordinated evidence rather than random clips. The show concludes with a sign-off from Austin, Texas, and Northern Silicon Valley, promising to return on Thursday.
The hosts read birthday shout-outs for various listeners and their family members. They address a "missed knighthood" for Jason Brockman, explaining that he fell into a "vortex" because his email subject line was unclear. They remind producers to use specific subject lines for donation requests.
Interaction Guidelines, Subject Lines and Encryption
The hosts provide guidelines for listeners to interact with the show, emphasizing the importance of descriptive subject lines and short emails. Curry requests that links be sent via Twitter for easier processing, while Dvorak encourages government whistleblowers to use encryption for anonymity. They also remind listeners not to send the same tips to both hosts simultaneously.
Research into email marketing reveals that simple, informal subject lines like "hey" yield the highest open rates among subscribers. Despite its association with spam and solicitation, the tactic remains effective for increasing engagement in newsletters by triggering curiosity or a sense of personal connection.
Email Marketing Etiquette and Show Sign-off
The importance of compelling email subject lines is discussed as a necessary marketing tool to ensure messages are opened in crowded inboxes. The hosts conclude the program with plans for a meeting in San Francisco and a reminder of the show's "No Agenda" philosophy. The episode ends with the signature disclaimer that the hosts "don't know anything about nothing."
