
1183: Infosanement
IQOS HeatSticks, Big Tobacco Lobby, Catch and Kill Strategy
The marketing of IQOS "HeatSticks" is described as the "holy grail" for the tobacco industry, providing a proprietary delivery device for tobacco rather than just nicotine. The hosts suggest that the acquisition and subsequent "killing" of Juul was a "catch and kill" strategy to eliminate competition. They criticize the media for running what they perceive as "native ads" for big tobacco interests.




