2 chapters across the catalog
A discussion on marketing tactics explores why humor and jingles are effective in political and commercial campaigns. References are made to advertising legend Jay Chiat and the agency Chiat/Day, as well as Stan Freberg's use of humor in ads. The hosts compare political protest chants to marketing jingles, noting their tribal and simplistic nature.
The Romanticism of Radio, Theater of the Mind and Stan Freberg
Adam Curry reflects on the romantic appeal of radio as a "theater of the mind" and explains why he prefers audio over video for his podcasting. They reference the theories of Stan Freberg regarding the power of audio imagery and discuss the decline of localized, personality-driven radio in the age of corporate programming.
