Topic: Jay Chiat

1 chapters across the catalog

Lazinsky
Episode 1607 37:30 - 42:20

1607: Lazinsky

Marketing Psychology and the Use of Jingles

A discussion on marketing tactics explores why humor and jingles are effective in political and commercial campaigns. References are made to advertising legend Jay Chiat and the agency Chiat/Day, as well as Stan Freberg's use of humor in ads. The hosts compare political protest chants to marketing jingles, noting their tribal and simplistic nature.