
588: Velveeta Shortage!
NPR Velveeta Shortage Story and Native Advertising Critique
An NPR story regarding a "Cheesepocalypse" or Velveeta shortage is deconstructed as a blatant example of native advertising. The hosts point out that the source of the story was Kraft's own Tumblr page, launched during "Advertiser Week." They estimate the value of such a four-minute "earned media" segment on national public radio to be between $50,000 and $150,000.


