Topic: Mobile Games

A Bloomberg report revealed that major podcast networks, including iHeartRadio, have been purchasing millions of listeners through mobile game ads. By requiring users to play 20 seconds of a podcast to earn in-game rewards, the companies satisfy IAB standards for a "download," which critics label as an advertising scam.

The mobile game HQ Trivia featured a question asking for the profession of the person recognized as the "father of podcasting." While the correct answer was an MTV VJ (referring to Adam Curry), many players incorrectly guessed a NASA scientist. The hosts discuss the viral nature of the game and its large cash prizes.

A New York Times report reveals that certain Android games, such as Pool 3D, use smartphone microphones to listen for TV advertisements and show related ads on the device. While some argue the technology is ineffective due to background noise, others maintain that audio signature tracking is a proven method for monitoring consumer behavior. The discussion touches on the lack of technical knowledge among young media buyers at large ad agencies.

During a State Department briefing, spokesperson John Kirby caught a reporter playing Pokemon Go. The incident was cited as an example of the lack of focus within the modern press corps. Kirby interrupted his statement on the coalition to defeat ISIS to acknowledge the reporter's gaming.

Several new community-purchased domain names now forward to the show's website, including BaronessAshton.com and BestPodcastInTheWorld.com. Listeners Julio Romero and Jenny Mendez are recognized for tuning in from the Tijuana-San Diego border. Additionally, the No Agenda mobile app has been updated with Game Center support and an expanded soundboard.