Topic: Ketchum Pr

Russia has reportedly ended its long-standing public relations contract with Ketchum PR. The hosts discuss the consolidation of the PR industry under giants like WPP and Omnicom, creating massive conflicts of interest where the same parent company represents opposing political factions. They recall Putin's 2013 New York Times op-ed as a peak moment of Ketchum's influence before the current diplomatic fallout.

Vladimir Putin's New York Times op-ed was reportedly facilitated by Ketchum PR, a firm with deep ties to the Russian government and Gazprom. A report by Steve Rubell of Edelman PR is discussed, detailing how major news outlets like NBC, The Atlantic, and Salon are increasingly using "sponsored content." Google is reportedly attempting to penalize this practice to protect its own advertising dominance.

The hosts track a global campaign to reduce salt consumption, linking it to the Codex Alimentarius and PR firms like Ketchum and Hoffman & Hoffman. They identify "NuSalt," a potassium chloride substitute from Cumberland Packing Corp, as a potential beneficiary of the anti-salt movement. They list various government and pharmaceutical clients represented by these major PR agencies.