Episode 548 • • 1:27:02 - 1:32:03
548: Mournful Mortician
Putin Op-Ed, Ketchum PR and Sponsored Content Trends
Vladimir Putin's New York Times op-ed was reportedly facilitated by Ketchum PR, a firm with deep ties to the Russian government and Gazprom. A report by Steve Rubell of Edelman PR is discussed, detailing how major news outlets like NBC, The Atlantic, and Salon are increasingly using "sponsored content." Google is reportedly attempting to penalize this practice to protect its own advertising dominance.