Topic: Hearst Media

3 chapters across the catalog

Heavy Tail
Episode 1667 43:04 - 48:43

1667: Heavy Tail

MIT Media Lab, Book Marketing and Wired Magazine Hit Pieces

A host recounts a visit to the MIT Media Lab with Will Hearst, where Nicholas Negroponte allegedly bragged about "pre-selling" books to manipulate bestseller lists. After writing a critical column about the lab's inventions, the host was targeted by a "hit piece" in Wired Magazine written by Paulina Borsuk. The story concludes with a comparison to South Dakota Governor Kristi Noem using campaign funds to buy her own books to inflate sales figures.

Woke Up Dead
Episode 1608 51:21 - 54:45

1608: Woke Up Dead

MIT Media Lab, Stewart Brand Book Deal Anecdote

A personal anecdote describes a visit to the MIT Media Lab with Will Hearst, where Nicholas Negroponte discussed a book deal with Stewart Brand. MIT had reportedly pre-purchased 50,000 copies of the book to secure its publication, a common industry practice. The story concludes with the narrator being removed from the meeting by Marvin Minsky after being identified as an un-vetted observer.

Feeling Fat?
Episode 26 2:12 - 5:46

26: Feeling Fat?

Skype PR Strategy, Harris Interactive Survey, Hearst Media Partnership

While on a flight, a PR proposal for Skype was observed on a passenger's laptop, detailing a plan to claim email is being replaced by VoIP and IM. The strategy involves using data from Harris Interactive to support these claims and a partnership with Hearst Media. The plan also positions Skype as a platform for presidential candidates to communicate with constituents.