Episode 26 • • 2:12 - 5:46
26: Feeling Fat?
Skype PR Strategy, Harris Interactive Survey, Hearst Media Partnership
While on a flight, a PR proposal for Skype was observed on a passenger's laptop, detailing a plan to claim email is being replaced by VoIP and IM. The strategy involves using data from Harris Interactive to support these claims and a partnership with Hearst Media. The plan also positions Skype as a platform for presidential candidates to communicate with constituents.