3 chapters across the catalog
John C. Dvorak recounts personal experiences with media hit pieces, including a profile in Wired Magazine orchestrated by Nicholas Negroponte following Dvorak's criticism of the MIT Media Lab. He warns against allowing photographers to manipulate subjects into posing for "idiot" shots. A separate anecdote involves an aborted Playboy profile by writer David Renson that was canceled because Dvorak was deemed too boring for the format.
MIT Media Lab, Book Marketing and Wired Magazine Hit Pieces
A host recounts a visit to the MIT Media Lab with Will Hearst, where Nicholas Negroponte allegedly bragged about "pre-selling" books to manipulate bestseller lists. After writing a critical column about the lab's inventions, the host was targeted by a "hit piece" in Wired Magazine written by Paulina Borsuk. The story concludes with a comparison to South Dakota Governor Kristi Noem using campaign funds to buy her own books to inflate sales figures.
A personal anecdote describes a visit to the MIT Media Lab with Will Hearst, where Nicholas Negroponte discussed a book deal with Stewart Brand. MIT had reportedly pre-purchased 50,000 copies of the book to secure its publication, a common industry practice. The story concludes with the narrator being removed from the meeting by Marvin Minsky after being identified as an un-vetted observer.
