5 chapters across the catalog
The hosts perform a knighthood ceremony for several producers while digressing into topics such as the Berkey water filter's popularity in Austin and the proper technique for cooking risotto. John Dvorak argues that French and Italian chefs do not understand rice as well as Iranians.
Elevated lead levels were detected in the drinking water of a Congressional office building on Capitol Hill, prompting blood tests for staff. The hosts discuss their personal water filtration preferences, specifically the ability of Berkey filters to remove fluoride, which they link to historical CIA "docility" experiments.
The hosts mock the inaccuracy of big data and targeted advertising, noting that Amazon frequently suggests irrelevant products like "Honey Boo Boo" costumes. They discuss how searching for items like the Berkey water filter leads to persistent, unwanted ads.
Michelle Obama Water Promotion, Corporate Partnerships and Berkey Filters
First Lady Michelle Obama and Eva Longoria are promoting a hydration initiative that critics label a commercial for bottled water companies like PepsiCo and Coca-Cola. The marketing for the drive was handled by major advertising firms rather than promoting tap water. The conversation shifts to home filtration, specifically the high-end Berkey gravity water filter, which is noted for removing fluoride and arsenic.
The marketing tactics of Alex Jones are discussed, specifically his focus on selling survivalist products like storable food, Berkey water filters, and heirloom seeds. The hosts debate the shelf life of seeds and the practicality of "crisis gardens" in urban environments like San Francisco.
