
647: Flood the Zone
Kia Hit Piece, Native Advertising and Media Corruption
A news report from Benicia, California, regarding a fatal crash involving a Kia is analyzed as a potential "hit piece." The hosts note the repetitive naming of the car brand without mentioning the other vehicle involved. This leads to a discussion on the "Kia Soul" hamster commercials and the shift in power from publishers to advertisers in modern media.


