Topic: Rodale

2 chapters across the catalog

Flying Antenna
Episode 355 1:46:50 - 1:48:34

355: Flying Antenna

Nike and Runners World Magazine Advertising Influence

A story from the New York Times details how Nike withdrew a $1 million advertising contract from Runners World in 1981 after receiving poor shoe reviews. The magazine eventually stopped publishing critical reviews to win back the advertiser. The hosts use this as a primary example of why ad-supported media cannot be trusted to provide objective information.

One Too Many Clips
Episode 83 49:24 - 52:03

83: One Too Many Clips

Al Gore's New Book, Rainwater Collection Illegality in Colorado

Al Gore has announced a new book titled "Our Choice," to be published by Rodale in November 2009. The discussion shifts to the legality of rainwater collection, noting that it is illegal in Colorado and several other US states due to complex water rights laws. The hosts criticize these regulations as corrupt, contrasting them with practices in Bermuda where rainwater harvesting is essential and encouraged.