Topic: Runners World

1 chapters across the catalog

Flying Antenna
Episode 355 1:46:50 - 1:48:34

355: Flying Antenna

Nike and Runners World Magazine Advertising Influence

A story from the New York Times details how Nike withdrew a $1 million advertising contract from Runners World in 1981 after receiving poor shoe reviews. The magazine eventually stopped publishing critical reviews to win back the advertiser. The hosts use this as a primary example of why ad-supported media cannot be trusted to provide objective information.