Topic: Newspronet

A look back at NewsProNet (now NPN Media) reveals its long history of producing "highly promotable" news content for local broadcasters. The company, which counts NBC as an early investor, creates scripted news packages that are often used for native advertising by corporations.

NewsProNet is a service that provides pre-produced "Sweeps Feed" news stories to local broadcasters across the U.S., including affiliates of ABC, CBS, and Scripps. These stories are often designed to be "highly promotable" to drive ratings during sweeps periods. The company, which counts NBC as an early investor, allows local stations to air professional content with minimal local staff involvement.