Topic: Npn Media

A look back at NewsProNet (now NPN Media) reveals its long history of producing "highly promotable" news content for local broadcasters. The company, which counts NBC as an early investor, creates scripted news packages that are often used for native advertising by corporations.

NPN Media's various brands, including "No More TV" and "China Link," provide lifestyle and business content to major market stations like WCBS and KABC. The hosts warn that these syndicated packages are often indistinguishable from real news but serve corporate interests.