Topic: Media Consultants

Fox News is observed to be tinkering with Tucker Carlson's show format to mimic Bill O'Reilly's "Talking Points Memo" style. The use of on-screen text and scripted opening lectures suggests that network consultants are attempting to stabilize ratings following O'Reilly's departure. The Murdoch family's influence is noted as the network moves toward a more "middle of the road" and diverse anchor lineup.

Daniel Hochstein of Surprise, Arizona, donated toward his executive producership and requested a mention of his business, Media Technologies Consulting. His company provides a proprietary service called "Dynamic Edge," which allows restaurant and bar owners to add promotional content to existing TV screens. The hosts discuss the prevalence of televisions in American dining establishments and grant Hochstein "business karma."

The hosts analyze the first 2012 presidential debate between Barack Obama and Mitt Romney at the University of Denver, suggesting the media narrative required a "horse race" to maintain interest. They criticize Jim Lehrer's moderation, noting he lost control of the candidates early in the broadcast. Adam Curry observes that Obama appeared to be on "autopilot," even explaining Romney's positions for him, leading to a perceived victory for Romney.