Topic: Marketing Week

2 chapters across the catalog

Brand Purpose
Episode 1151 1:42:45 - 1:46:25

1151: Brand Purpose

Brand Safety Floor Framework and Digital Ad Budgets

A detailed look at the "Brand Safety Floor Framework" reveals how marketers prioritize avoiding "toxic" content to protect brand equity. The hosts explain that 85% of brand marketers now make digital media safety a top priority to prevent their ads from appearing next to controversial material.

Techno Boondoggle
Episode 521 50:36 - 52:56

521: Techno Boondoggle

Hebrew Origins Week, Teenager Consulting Group Satire

An email from a group of teenagers describes a satirical project called "Hebrew Origins Week" (HOW). The group claims to use elitist manipulation techniques to promote "Yahweh chips" (kosher banana chips with Adderall) to test the gullibility of the public. Their website, hosted on Wix, outlines absurd goals including the deportation of Kim Kardashian.