3 chapters across the catalog
Political ad spending for the 2022 midterms approached $10 billion, a record high that primarily benefited media companies. The hosts deconstruct reports of technical glitches in Maricopa County, Arizona, involving printer ink and password errors. They criticize CNN for dismissing these issues as "minutiae" while focusing on poll workers' social media posts.
Michael Bloomberg, Greenwood Initiative and Ad Spending
Michael Bloomberg is aggressively targeting the African-American vote with his "Greenwood Initiative," a plan aimed at doubling black-owned businesses and increasing homeownership. The hosts analyze Bloomberg's massive campaign spending, noting he provides staffers with MacBook Pros and high salaries to steal talent. Despite the spending, the hosts remain skeptical of his appeal in states like California and Texas due to his "New York" persona.
Brand Safety Floor Framework and Digital Ad Budgets
A detailed look at the "Brand Safety Floor Framework" reveals how marketers prioritize avoiding "toxic" content to protect brand equity. The hosts explain that 85% of brand marketers now make digital media safety a top priority to prevent their ads from appearing next to controversial material.
