
1804: Mucho Retardo
Protein Trend, GLP-1 Drugs and Starbucks Lattes
A massive consumer trend toward protein-enriched products is being driven by the popularity of GLP-1 weight-loss drugs like Ozempic. Because users on these drugs eat fewer meals, they are seeking "protein-maxing" options like Starbucks protein lattes and Kroger's protein-focused product lines.




