Topic: Image Consulting

The hosts credit Jeff Smith for his long-term contribution to the show's imaging and jingles. They contrast Smith's professional "Build Back Better" jingle package with the "jingle douchery" produced by the government. They suggest that the government's messaging would be more effective if it utilized the creative talents of the No Agenda producer community.

Melania Trump is criticized for her "grim" resting face and posture during the State of the Union. The hosts suggest that her Eastern European background contrasts with the "perpetual smile" expected of American public figures, and recommend changes to her eye makeup to soften her appearance on camera.