Topic: Hillary Brand

Hillary Clinton's social media presence is analyzed, specifically her use of photos showing her looking at a smartphone. This is interpreted as a public relations effort to appear "young and hip," while also serving as a callback to Barack Obama's early branding as a tech-savvy candidate with a BlackBerry.

The hosts analyze the "Ready for Hillary" PAC and its presence at the Netroots conference. They critique the corporate "brand management" language used by social media representatives from Facebook and the PAC. The discussion focuses on how Hillary Clinton is being marketed as a "venerable brand" to millennial voters.

John C. Dvorak discusses the "Ready for Hillary" organization, arguing it is a sanctioned, professional campaign operation rather than a grassroots movement. The hosts debate whether launching a campaign more than two years before the election will lead to burnout or if it is a necessary strategy to maintain momentum among female voters.