3 chapters across the catalog
A retrospective on General Mills' attempt to remove artificial dyes from Trix cereal reveals that consumers rejected the "boring" natural colors, forcing the company to revert to synthetic dyes. The discussion covers how brands like Kraft and Mars use different ingredients in Europe versus the U.S. due to regulation and consumer perception. The hosts recall historical marketing tactics, such as putting towels or toys inside product packaging.
Kraft Macaroni and Cheese Food Dye Controversy
Food bloggers Lisa Leake and Vani Hari (Food Babe) launched a petition on Change.org to force Kraft to remove artificial dyes Yellow No. 5 and Yellow No. 6 from American macaroni and cheese. The segment notes that the UK version of the product does not contain these dyes. Additionally, a clip from the 700 Club features Pat Robertson and Condoleezza Rice discussing the cultural significance of the dish.
Red Dye 40, Ritalin Connection, Food Additives
The hosts discuss the health impacts of Red Dye 40, a petroleum-based food coloring banned in much of Europe but legal in the United States. They suggest a link between hyperactive behavior caused by food dyes and the high prescription rates of Ritalin. The discussion criticizes the FDA, noting that its leadership often includes former executives from companies like Monsanto.
