Topic: Direct Listing

A list of donors contributing under $50 is acknowledged, with a focus on the various payment systems used for international and domestic transfers. "Popmoney" is cited as a reliable tool for direct deposits that bypasses the expensive SWIFT system. A new system called "PeoplePay," used by some Vermont banks, is also mentioned as a low-cost alternative.

Spotify went public via a direct listing on the New York Stock Exchange with a valuation of $165 per share. Adam Curry explains that no new shares were issued and no capital was raised; the move was primarily an exit for early investors and labels. The hosts highlight that while music executives and A&R managers cashed in, the artists themselves were excluded from equity deals.

Psychographics, currently treated as a modern "evil" buzzword, actually originated in the 1970s direct marketing industry as an evolution of demographics. By analyzing magazine subscriptions and mailing lists, marketers created personality profiles to target specific consumers. The segment argues that Cambridge Analytica's methods are simply a digital version of long-standing advertising techniques used to predict consumer and voter behavior.

To manage the increasing volume of information and links, a new show note mailing list is being launched for subscribers. Additionally, a "digital patch" project is in development for donors who contribute specific amounts, such as the "double nickel on the dime" ($55.10). New methods for direct deposit are being explored for listeners who prefer not to use PayPal.