Topic: Digital Strategy

5 chapters across the catalog

Sig Hale
Episode 1732 1:52:59 - 1:56:16

1732: Sig Hale

Podcast Production Challenges, CNN Digital Strategy

The hosts discuss the mental toll and "out-of-sync" nature of producing a twice-weekly podcast for 17 years. They comment on CNN's reported shift toward a digital subscription "bundle" model as cable carriage fees diminish. The segment highlights the perceived incompetence of mainstream media talking heads compared to independent producers.

Duck Wubba Nub
Episode 1165 1:00:29 - 1:02:04

1165: Duck Wubba Nub

Obama Involvement in Biden 2020 Campaign Strategy

Former President Barack Obama has reportedly taken an active interest in Joe Biden's 2020 presidential campaign, summoning top aides for briefings in Washington. Obama expressed frustration with Biden's advisors, urging the campaign to hire younger staff to better connect with the Democratic Party's activist base. The meetings focused on modernizing Biden's communications and digital media strategies ahead of the primary season.

Pros From Dover
Episode 1092 1:11:15 - 1:14:18

1092: Pros From Dover

Zip Code Marketing and Modern Targeting Tactics

Brad Parscale refuted claims that the Trump campaign targeted voters based on zip codes to suppress minority turnout, calling the tactic "two generations old." He explained that modern digital marketing focuses on individual interests and likelihood to vote rather than broad geographic or racial demographics. The discussion highlighted a disconnect between traditional media's understanding of marketing and current digital practices.