Episode 1092 • • 1:11:15 - 1:14:18
1092: Pros From Dover
Zip Code Marketing and Modern Targeting Tactics
Brad Parscale refuted claims that the Trump campaign targeted voters based on zip codes to suppress minority turnout, calling the tactic "two generations old." He explained that modern digital marketing focuses on individual interests and likelihood to vote rather than broad geographic or racial demographics. The discussion highlighted a disconnect between traditional media's understanding of marketing and current digital practices.