4 chapters across the catalog
Tech for Campaigns and Digital Advertising Disparity
Hillary Clinton highlights the work of "Tech for Campaigns," an organization she supports to help Democrats improve their digital strategy. She claims that Republicans are mandated to spend 40% of their budgets on digital advertising, while Democrats have historically spent much less. She urges the Silicon Valley tech community to help close this gap for future elections.
The hosts discuss how major media networks like CBS and ABC rely on election cycles for massive advertising revenue, which disincentivizes campaign finance reform. They analyze Hillary Clinton's claim that Republicans have a party mandate for digital spending. Adam Curry suggests this shift toward digital advertising directly benefits California-based tech giants like Google and Facebook.
Political Ad Spending, Federal Election Campaign Act
Total online political advertising spending in the 2016 election cycle reached an estimated $1.4 billion. Amendments to the Federal Election Campaign Act aim to include "paid digital communication" under the same disclosure rules as traditional broadcast media. The new regulations would require news stories, commentaries, and blogs to disclose ties to political funding if they are controlled by candidates or parties.
Brad Parscale 60 Minutes Interview, Facebook Campaign Embeds
A 60 Minutes profile of Brad Parscale reveals how the Trump campaign utilized Facebook to win the 2016 election. Parscale explains that Facebook, Google, and Twitter provided embedded staff to train the campaign on their platforms. While the Trump team accepted these embeds, the Clinton campaign reportedly declined similar offers. The hosts predict this revelation will lead to increased calls for social media regulation and oversight.
