3 chapters across the catalog
Sherry Greenhouse of CRM Exchange discussed implementing a "value for value" model for industry roundtables. Another donor, Kim Killian, promoted SQL server database services through On-Site Data View. The hosts expressed mild suspicion toward "canned" PR notes but acknowledged the support of professional services within the listener base.
Adam and John acknowledge high-tier donations from executive producers, including Sir Stephen Pelsmacher from Belgium. They read a note from a donor in the San Francisco Bay Area who is recovering from a mountain bike accident. The segment highlights the personal stories of the show's financial supporters.
The hosts critique a series of Microsoft Dynamics commercials featuring the slogan "Make Happy." The ads depict complex "relationship banking" and marketing interactions for simple tasks like buying a jacket. The hosts mock the corporate jargon and the "integrated CRM" messaging.
