4 chapters across the catalog
The organization Consumers' Research launched a series of high-production advertisements targeting "woke" corporations like American Airlines, Coca-Cola, and Nike. The ads criticize these companies for taking political stances on voting laws while allegedly benefiting from taxpayer bailouts or using forced labor in China. The campaign urges CEOs to focus on serving customers rather than politicians.
Chinese Marketing, Transition from Price to Quality
A business consultant on CCTV discusses the need for Chinese companies to move beyond "best price" strategies and adopt Western-style marketing and consumer research. The hosts argue that Chinese manufacturers are currently "clueless" about branding and imaging, acting primarily as OEMs for foreign companies. They discuss the role of "colorists" and trend-setters in the global supply chain.
Bank of America has reportedly commissioned research to gauge the impact of the Occupy Wall Street movement on customer loyalty. The bank is specifically concerned about activists encouraging people to move their money to credit unions and is attempting to identify "high-risk" accounts that might participate in a mass exodus.
Yelp Reviewer Strategy, Analyzing Archival Content
A strategy for evaluating the reliability of online reviewers and journalists involves checking their historical archives to see if their tastes align with the reader's. Using Yelp as an example, the host explains how to verify a reviewer's credibility by comparing their past restaurant ratings to one's own known preferences.
