Topic: Clydesdales

A retrospective on working with Anheuser-Busch in the 1990s highlights the company's historically protective stance toward its branding and packaging. The discussion details the creation of the "Born On" date feature for the Budweiser website and the initial resistance from executives like August Busch III to putting internet URLs on cans. This historical context is used to contrast the brand's current willingness to feature influencers on its packaging.

The hosts analyze "native advertising" segments on ABC News, where commercial content is presented as news. They highlight a report on Trader Joe's impact on home prices and a full "D-block" segment dedicated to Budweiser's Super Bowl puppy and Clydesdale ads. John Dvorak shares an anecdote about his past work building the original Budweiser website in 1996.