Topic: Born On Date

A retrospective on working with Anheuser-Busch in the 1990s highlights the company's historically protective stance toward its branding and packaging. The discussion details the creation of the "Born On" date feature for the Budweiser website and the initial resistance from executives like August Busch III to putting internet URLs on cans. This historical context is used to contrast the brand's current willingness to feature influencers on its packaging.

A host reveals their personal involvement in creating the "born-on date" marketing campaign for Budweiser in the mid-1990s. Originally developed as a website widget to track barcodes back to the assembly line, the concept was so successful that Anheuser-Busch began printing the dates directly on cans and bottles.