Topic: Blood And Treasure

A study in the Journal of Experimental Social Psychology suggests that the term "blood and treasure" is used by politicians to trigger a "sunk cost" mindset in the public. This rhetorical device frames past casualties as an investment that can only be recouped by continuing the war, a tactic observed in speeches by Obama, McCain, and Kerry.

Adam Curry presents a montage of politicians and pundits using the phrase "blood and treasure" to describe the costs of war. The hosts deconstruct this as a neocon euphemism designed to avoid saying "dead children and wasted money."

Adam Curry and John C. Dvorak sign off from Episode 317, reminding listeners to support the show and look for them on the upcoming tour. The episode concludes with a musical remix of the "blood and treasure" political meme.