Episode 320 • • 1:20:19 - 1:25:30
320: Dead Man Walking
Blood and Treasure, Psychological Warfare Study
A study in the Journal of Experimental Social Psychology suggests that the term "blood and treasure" is used by politicians to trigger a "sunk cost" mindset in the public. This rhetorical device frames past casualties as an investment that can only be recouped by continuing the war, a tactic observed in speeches by Obama, McCain, and Kerry.