Topic: Ad Week

2 chapters across the catalog

Brand Purpose
Episode 1151 1:42:45 - 1:46:25

1151: Brand Purpose

Brand Safety Floor Framework and Digital Ad Budgets

A detailed look at the "Brand Safety Floor Framework" reveals how marketers prioritize avoiding "toxic" content to protect brand equity. The hosts explain that 85% of brand marketers now make digital media safety a top priority to prevent their ads from appearing next to controversial material.