A 1969 episode of *The Brady Bunch* titled "Is There a Doctor in the House?" depicted the measles as a routine, non-threatening childhood illness that resulted in a few days off from school. This cultural artifact is used to illustrate how public perception of certain diseases has been transformed by the pharmaceutical industry over the last fifty years. In the episode, the children are shown being happy to have the illness to avoid school, with no mention of medical fear.



