Topic: Seraphine Valora

Vogue magazine and the brand Guess faced backlash for using AI-generated fashion models in recent advertising campaigns. Proponents argue AI models save on logistics and costs, while critics like Sarah Ziff of the Model Alliance worry about job displacement and unrealistic beauty standards. The discussion also touched on "digital cultural appropriation," where AI is used to create diverse identities without employing actual people from those communities.

The fashion brand Guess faced criticism for using AI-generated models, named Vivian and Anastasia, in its latest marketing campaigns and Vogue features. London-based agency Seraphine Valora defended the surreal imagery as a response to client needs, while critics argued the fake models perpetuate unrealistic beauty standards. The discussion suggests these digital avatars are a cost-saving measure that threatens the livelihoods of human models and photographers.