Topic: Unrealistic Beauty Standards

The fashion brand Guess faced criticism for using AI-generated models, named Vivian and Anastasia, in its latest marketing campaigns and Vogue features. London-based agency Seraphine Valora defended the surreal imagery as a response to client needs, while critics argued the fake models perpetuate unrealistic beauty standards. The discussion suggests these digital avatars are a cost-saving measure that threatens the livelihoods of human models and photographers.